Panama's New Advertising Campaign To Place Panama As The Primer Destination Of Choice

Panama's new advertising campaign is one of the most aggressive approaches in the history of ATP.  The new media strategy is designed to attract more visitors to the country.

With this plan ATP has begin a serious attempt to make Panama as one of the better destination choices for those looking for adventure, beach, surfing and more.

read more below

Panama will be advertised worldwide

ShareThe Authority of Tourism in Panama (ATP) launched the advertisement campaign that will promote the Isthmus as a first class touristic destination, in a public event that took place before the authorities of several touristic guilds, the media and special guests. The campaign seeks to emphasize the main touristic wonders of our country, for which five (5) exciting commercials that present the beauty of our beaches, the cosmopolitan Panama City, the exuberant nature, the different ethnic groups that are still living throughout the whole country and of course, the main worldwide touristic attraction that is: The Panama Canal.

 

The campaign emphasizes the connectivity and ease of access to Panama, which makes us the eighth most important air hub in the world and one of the main crossing points of America, which is evident in the commercial closings: “with more than 80 destinations, Panama is always close to you”.

 

The advertisement strategy has five different commercial versions for TV in English and Spanish, which will be advertised in the United States, Latin America and Europe in global media networks like Discovery Channel, British Broadcasting Company (BBC), Eurosport, ESPN and CNN. The graphic campaign will be broadcasted in the following media: Diario Reforma in Mexico, El Universal in Argentina, Travel & Leisure and National Geographic among them, as well as in several social network sites that are currently the ones with the highest amount of users and visits like Facebook, Twitter and Youtube.

 

 Salomon Shamah, General Administrator of Tourism in Panama, feels satisfied by the quality that this project shows and expressed that he felt proud by how exciting were these productions. “When this administration started two (2) years ago, we dedicated our efforts to the promotion of Panama in the exterior with various strategies which have obtained excellent results, while the analysis on the travelers’ interests was performed. We wanted to be sure that our campaign was well focused.

 

We are satisfied with the final outcome and I have no doubts about the impact it will have. It will place Panama in the mind of those travelers that are looking for an exotic and different destination” indicated Shamah.

 

The private sector, represented by the Panamanian touristic guilds, showed satisfaction with the new campaign and the positive impact that will bring for the tourism in the country, thanking the ATP for the effort performed in the creation of a worldwide advertisement campaign in order to promote effectively our country. 

 

The production of the campaign was in charge of the also Panamanian, Voltage Productions, who achieved to caught the essence of Panama in their shots and post-editing work, capturing in each of the different versions of what Panama sells, with an extraordinary movie-like quality.

The commercials can be seen in the social network sites of the ATP:

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Best Bottle Of Water For Less Than a Penny!! - Panama Has One Of The Purest Drinking Water In World - But

Panama is truly blessed with one of the purest drinking waters in the world.  I have had the opportunity to live in Panama City , Panama for the past 2 years and I am yet to feel the need to buy 1 bottle of water.  Water directly from the faucet has the most incredible taste and odor.   When food is cooked with this water,  the  result is incredible taste.  I am not advertising water in Panama but rather this incredible gift is being compromised due to heavy rains and landslide that tore into  Panama's drinking water system.  

Much study was done in the aftermath of the storm that was the cause of the water issues in Panama.  Here is more on that from Science Daily.

  — An aerial survey of landslides has helps scientists evaluate the effect of a prolonged tropical storm on the water supply in the Panama Canal watershed. To understand the long-term effects of a prolonged tropical storm in the Panama Canal watershed, Robert Stallard, staff scientist at the Smithsonian Tropical Research Institute and research hydrologist at the U.S. Geological Survey, and Armando Ubeda, the LightHawk Mesoamerica program manager, organized four flights over the watershed to create a digital map of landslide scars.

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Two feet of heavy rain inundated the Panama Canal watershed between Dec. 7 and 10, 2010. Landslides tore down steep slopes, choking rivers with sediment and overwhelming Panama City's water-treatment plant. Flooding closed the Panama Canal for the first time since 1935. Despite the deluge, the influx of sediments in the water forced authorities to shut down the plant, leaving a million residents of central Panama without clean drinking water for nearly a month.

LightHawk, a conservation organization based in the U.S., donates flights for research and conservation efforts. Retired United Airlines captain David Cole flew the Cessna 206 aircraft, and the four flights yielded images of 191 square miles (495 square kilometers) of watershed. Stallard observed numerous new landslide scars left behind by the December storm, supporting his prediction that landslides supplied much of the suspended sediment that disrupted Panama's water supply.

The new watershed erosion map will allow Stallard and collaborators from the Panama Canal Authority to calculate the landslide risk of future storms and direct strategies to minimize the effect on Panama's water supply.

Tropical hydrologists agree that river-borne sediment originates from surface erosion or from deep erosion from landslides. In 1985, Stallard predicted that "deep erosion, not shallow surface erosion, is the primary process controlling the chemistry and sediment levels in many tropical rivers that pass through mountainous areas." Few studies have been conducted to test this prediction.

Deforestation of steep slopes is the primary factor determining the number of landslides. Six decades of aerial photographs analyzed by USGS researchers in similar landscapes in Puerto Rico showed that landslide frequency doubles outside protected nature preserves, and that roads and infrastructure make landslides eight times more likely. Although landslides happen in natural forests, the objective is to limit their impact through appropriate land-use practices.

"With development, landslide intensity increases dramatically," said Stallard. "In its history, the Panama Canal watershed has experienced huge floods. It's still hard to say whether future floods will be accompanied by disastrous landslides like those produced by Hurricane Mitch in Central America." In 1998, Hurricane Mitch swept across Honduras, Guatemala, Nicaragua and El Salvador causing more than 10,000 deaths and incalculable economic damage. Panama's proximity to the equator puts the country outside the usual hurricane zone, but prolonged tropical storms may occur.

Erosion control is possible. Partnering with the Panama Canal Authority and Panama's Environmental Authority, the Smithsonian is conducting a 700 hectare experiment in the canal watershed funded by the HSBC Climate Partnership to compare the effects of land-use choices, such as cattle ranching or reforestation with native tree species on water supply, carbon storage and biodiversity. Stallard hopes that this research will provide new information about which land uses provide a steady supply of clean water for the Canal.

With the first rains in May, the eight-month wet season begins anew in central Panama. Drinking water flows freely, the rivers are clear and the Panama Canal is open for business. But bare slopes of past landslides continue to create secondary erosion, which will dislodge sediments from the steep, rainy and rugged Panama Canal watershed in 2011. The long-term effects of the 2010 storm may continue as renewed interruptions in the water supply in 2011

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Panama Creates 30,000 Jobs in Miami Helping Boast The Economy of East Coast

 Panama Canal expansion project is moving forward with huge success.  The new Canal

expansion will allow "super tankers and ships" carrying more than 14000 containers "3

times the size of the current carriers move through Panama Canal.  For people linked via the canal -- most 

notably consumers in the eastern United States 

and factory owners in China -- that could spell cheaper goods and lower costs.

In Florida alone, the authorities believe upgrading the Port of Miami to handle these larger ships could help create 30,000 jobs.

You can read more about this in this article

http://www.google.com/hostednews/afp/article/ALeqM5jXYp_4deqspOfe9U1u6Gn2hPL_Zw?docId=CNG.f026fc52e57951e34269ca484daf9e12.b1

The Panama Canal expansion is also going to help President Obama  in his reelection plans. Panama Canal

is one of the most important projects for Panama and the western word.

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Sitios Turísticos

En Panama - Interior - 

Colón

Explore las fortalezas de Portobelo y San Lorenzo. Vea la famosa Aduana de Portobelo, donde iniciaron las ferias en la época colonial, que ubicaron al istmo como un punto para el intercambio comercial a nivel continental. Muy cerca están las playas de Isla Grande.

Puede ser que no se resista a bailar al ritmo de los congos, los cuales mantienen su herencia desde los tiempos coloniales.

Está la Zona Libre de Colón, donde podrá comprar una gama de artículos a precios que lo dejarán sorprendido.

Foto: Hotel Meliá

La cadena Meliá tiene un magnífico hotel en la zona, desde donde se puede ver una parte del Canal de Panamá.

También podrá llegar a la provincia desde la capital utilizando un ferrocarril diseñado para los turistas y los compradores y ejecutivos de la Zona Libre de Colón.

Bocas del Toro

Las islas de su archipiélago aguardan para que las explore. El buceo submarino está catalogado como uno de los mejores del mundo. Las playas caribeñas las recomiendan desde Japón hasta Argentina.

En tierra firme domina el bosque pluvial, centros de importancia económica como la zona fronteriza de Guabito. También está el Parque Internacional La Amistad, donde vive la etnia naso, la única del continente que tiene un rey.

Coclé

Para decidir están las costas o la zona montañosa. En la primera opción están los complejos turísticos de las cadenas Barceló y Decameron, además de otros pequeños hoteles con el encanto típico de la zona.

En la zona montañosa está el famoso Valle de Antón. Allí podrá descubrir las ranas doradas y un hermoso bosque donde hay aguas termales. En el pueblo hay un mercado de artesanías y las mejores verduras y legumbres.

También está la comunidad de La Pintada, donde se fabrica el sombrero pintao, uno de los representantes del folclor panameño.

Chiriquí

Espectaculares playas, ríos, cascadas y montañas. Además tiene el Volcán Barú.

La naturaleza es la principal carta de presentación de esta provincia, que es considerada uno de los graneros del país. Sus zonas cafeteras, bananeras y de producción de ganado disfrutan de fama nacional.

Sus ferias de San José de David, La Candelaria y del Café y las Flores lo impresionará.

Darién

Bosques tropicales, incomparable vida silvestre y una extraordinaria herencia indígena. Uno de los mejores lugares del mundo para observar aves en su ambiente natural.

Herrera

Encontrará ejemplos de la época colonial y precolombina. Además bellas iglesias y gente muy amable. La tradición y ejemplos del folclor están en cada una de sus esquinas.

Los Santos

Observe la llegada de las tortugas a la Isla Iguanas, el mejor Carnaval de Panamá y aprenda cómo se confecciona una pollera o camisilla, las prendas de nuestros trajes típicos.

Tiene el Festival de la Mejorana; eligen a la Reina Nacional de la Pollera (el traje típico) y es la cuna de los mejores acordeonistas de la música típica popular panameña.

Veraguas

En su costa pacífica está la playa de Santa Catalina, una de las mejores para practicar el surf. En el Caribe hay bosques vírgenes y zonas por descubrir. La iglesia de San Francisco de la Montaña es uno de los mejores ejemplos del arte religioso panameño

See the full gallery on Posterous

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Panama National Festivals In June & July 2011

Panama National festivals for June-July 2011

Próximas fiestas y festivales

• Feria de San Antonio de Pauda - Puerto Armuelles
June 10, 2011 - June 14, 2011
• Festival de Corpus Christi - Villa de Los Santos
June 23, 2011
• Patronales San Pedro - Colorada de Veraguas
June 29, 2011
• Festival del Mono en Bijao de Bugaba - Chiriquí
July 18, 2011
• Fiesta de Santa Librada - Las Tablas
July 19, 2011 - July 23, 2011
• Festival Nacional de la Pollera
July 22, 2011

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Zoologico El Nispero With 7 Acres Of Incredible WildLife ((tag:panama, zooloico el Nsipero,

Panama - Zoológico El Níspero

Turismourbano.com

The Loquat Zoo or Zoologico El Niospero  is located at the foot of Cerro Gaital, and has about 7 acres of land surrounded off by huge tropical pines. The cool climate of this region is obviously cool  due to its 600 meters above sea level geograhic location.

Depending on your route,  your visit will be at least 45 minutes, but his curiosity and contemplation of the species and the landscape will surely extend the duration of the ride. The zoo houses some 90 species of animals besides some 180 varieties of trees and plants, mostly native to the area. 

Among the animal species you can see exotic birds in Asia and Africa, such as peacocks, golden pheasants and white, as well as some tropical species such as parrots and macaws and toucans. Monkeys, ocelots, tapirs and ocelots are only the beginning of an extensive collection of animals that will delight young and old alike.

The museum has several walking trails that run throughout the property, decorated with beautiful ornamental plants. Can also enjoy the botanical gardens or simply relax, read, meditate or enjoy the beautiful natural environment. 

"The Loquat is the new home of the Amphibian Conservation Center in El Valle (EVACC), an amphibian research center sponsored by zoos in Houston, San Antonio and San Diego. The center studies the bacteria that is responsible for the eradication of the golden frog and other amphibians, and work to ensure the survival of amphibians. It features aquariums, exhibits and a video center and reading, in English and Spanish. 

For tours or large groups, the zoo offers a guided tour, which will give details about the features and information on the species that harbor. 

Other Services: sell beautiful plants like orchids and bougainvillea. 

Tickets are: 

Foreign Adults: $ 3.00 
Foreign Children $ 2.00 
Local Adults: $ 2.00 
Local Children $ 1.00

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Panama - Re-Discover Yourself In The 1200m Valle Escandido Resort , Golf & Spa

Panama, Boquete, Valle Escondido Resort & Gulf Club.  For a weekend getaway that rejuvenates the spirit and refreshens the body, this one of kind  spa and golf course is definitely a great choice.  

The setting for the Valle Escondido Resort is like something out of a storybook…. The nearly vertical jungle-covered resort walls rise up over 100 meters from the valley floor making it completely secluded. A beautiful river meanders through the lush vegetation making its way to the Pacific Ocean some 30 miles away.

 

Valle Escondido Resort, Golf & Spa will pleasantly surprise you.

 
Valle Escondido is a wonderful place with spectacular views and an unbeatable atmosphere , service and support.  Valle Escondido Resort & Gulf Club now has increase its range of services and products  by installing   a golf putting green.

The miniature golf that has the name "Samyland" and is now open to  public.  Officially it will have its grand opening  on June 11 with a large children's tournament in two categories: under 10 years and 11 to 17 year olds.  The competition will have   prizes  for winners including trophy.

Valle Escondido Resort & Gulf Club court has 18 miniature golf holes which will give you a good workout.  The     obstacles designed  in the course  do seemingly makes you feel that it will be impossible to get through the course.

 Make your reservations now contact us at http://facebook.com/clickpanama for more details

Source: Quepasapanama.com

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Panama - El Valle - El zoológico Níspero alberga unas 90 especies de animales

 

Turismourbano.com

Panama - El Zoológico El Níspero está ubicado a los pies del Cerro Gaital, y cuenta con unas 7 hectáreas de terreno acordonado por inmensos pinos tropicales. La frescura del clima de esta región se pone de manifiesto a sus 600 metros sobre el nivel del mar.

Dependiendo de lo detallado del recorrido, su visita puede durar al menos unos 45 minutos, pero su curiosidad y contemplación de las especies y el paisaje seguramente extenderán la duración del paseo. El zoológico alberga unas 90 especies de animales, además de unas 180 variedades de árboles y plantas, mayormente nativas de la zona.

Entre la especies animales podrán apreciar aves exóticas de Asia y África, tales como faisanes dorados y pavos reales blancos; así como algunas especies tropicales como loros y guacamayas y tucanes. Monos, ocelotes, tapires, y un tigrillo son solo el comienzo de una extensa colección de animales que encantarán a grandes y pequeños.

El recinto cuenta con varias caminerías que recorren toda la propiedad, adornadas por hermosas plantas ornamentales. Podrán también disfrutar del jardín botánico o sencillamente  relajarse, leer, meditar o disfrutar del hermoso entorno natural.

1. "El Níspero" es el hogar del nuevo Centro de Conservación de Anfibios de El Valle (EVACC), un centro de estudios de anfibios patrocinado por los parques zoológicos de Houston, San Antonio y San Diego. El centro estudia la bacteria que es responsable de la erradicación de la rana dorada, entre otros anfibios, y trabajará para asegurar la supervivencia de los anfibios. Cuenta con acuarios, exposiciones y un centro de vídeo y lectura, en inglés y español.

Para excursiones o grupos numerosos, el zoológico ofrece un guía turístico, que dará detalles sobre las características e información de las especies que allí albergan.

Otros Servicios: venden hermosas plantas como orquídeas y veraneras.

Boletos:

• Extranjeros Adultos: $ 3,00
• Extranjeros Niños $ 2,00
• Locales Adultos: $ 2,00
• Locales Niños $ 1,00

 

Fuente: Turismourbano.com 

Autor: Carolina 

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Valle Escondido Resort, Golf & Spa nos siguen sorprendiendo gratamente

Panama - Panama City - Valle Escandido Resourt - La cancha de minigolf cuenta con 18 hoyos los cuales pondran a trabajar tu mente para sobrepasar obstáculos y tiros que parecen imposibles. 

 

Valle Escondido es un lugar maravilloso, con unas vistas espectaculares y un ambiente y atención insuperables y ahora aumentan sus atractivos con la instalación de una cancha minigolf.

El minigolf que tiene el nombre de “Samyland” ya está abierto al público, pero sera inaugurado oficialmente el 11 de junio con un gran torneo infantil en dos categorias: hasta 10 años y de 11 a 17 años donde habrán premios y diversión.

La cancha de minigolf cuenta con 18 hoyos los cuales pondran a trabajar tu mente para sobrepasar obstáculos y tiros que parecen imposibles.

Así que ya saben, para pasar un fin de semana inolvidable, Valle Escondido es el lugar donde deben ir.

Fuente:Quepasapanama.com

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Casco Viejo has a twin in David?.

Panama -  Now tourists visiting David can enjoy a similar experience that is available in Panama City. Casco Viejo is one of the jewels of Panama City.  It is a must see on all Panama visitors list.

ATP was a great influence in making sure the project was taking off the ground.  They donated more than 100,000USD to the project and now there is a similar experience available in David. Casco Viejo of David is a new tourist attraction that has to be promoted by all of us.

Grand opening of a cultural path in Casco Viejo - David

ATTRACTION: The simplicity and beauty of this path is an invitation to walk and remember the old fashioned DavidLA PRENSA/Sandra Rivera

The local and foreign visitors will have a place where they can walk and visit the four touristic spots of the old sector of Bolivar.

 

The colonial cobble from which the streets are made off in the XX century was found underground where the Educational path of Rafael Benitez Palacios was built, and then transferred to the main square, as it was a historical piece of this meeting spot of tourism, which opens today, May 3rd, in this city.

 

The path was inspired in "Camino de Cruces" (CrossRoads) so that the local and foreign tourists, after arriving to this city, can have a place where they can go and visit the top four touristic spots of this place: the Jose Domingo de Obaldia Museum, the Cathedral Tower, the San Jose de David Church (with its evangelical paintings) and the small Guerra de Coto Museum (located in Los Linces Building, right in front of Parque Bolivar). 

 

Yamel Gozaine, the architect who was behind the design of this path, said that in conjunction with Riacsa firm, owned by Ricardo Arauz, a work supported by teamwork left a mark that the visitors can observe and enjoy.

 

The Tourism Authority of Panama donated $92,700 USD for the construction of this project, as well as 10 thousand dollars for the signposting of the old streets.

 

Source: La Prensa 

 

Author: Sandra Alicia Rivera

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