Panama's New Advertising Campaign To Place Panama As The Primer Destination Of Choice

Panama's new advertising campaign is one of the most aggressive approaches in the history of ATP.  The new media strategy is designed to attract more visitors to the country.

With this plan ATP has begin a serious attempt to make Panama as one of the better destination choices for those looking for adventure, beach, surfing and more.

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Panama will be advertised worldwide

ShareThe Authority of Tourism in Panama (ATP) launched the advertisement campaign that will promote the Isthmus as a first class touristic destination, in a public event that took place before the authorities of several touristic guilds, the media and special guests. The campaign seeks to emphasize the main touristic wonders of our country, for which five (5) exciting commercials that present the beauty of our beaches, the cosmopolitan Panama City, the exuberant nature, the different ethnic groups that are still living throughout the whole country and of course, the main worldwide touristic attraction that is: The Panama Canal.

 

The campaign emphasizes the connectivity and ease of access to Panama, which makes us the eighth most important air hub in the world and one of the main crossing points of America, which is evident in the commercial closings: “with more than 80 destinations, Panama is always close to you”.

 

The advertisement strategy has five different commercial versions for TV in English and Spanish, which will be advertised in the United States, Latin America and Europe in global media networks like Discovery Channel, British Broadcasting Company (BBC), Eurosport, ESPN and CNN. The graphic campaign will be broadcasted in the following media: Diario Reforma in Mexico, El Universal in Argentina, Travel & Leisure and National Geographic among them, as well as in several social network sites that are currently the ones with the highest amount of users and visits like Facebook, Twitter and Youtube.

 

 Salomon Shamah, General Administrator of Tourism in Panama, feels satisfied by the quality that this project shows and expressed that he felt proud by how exciting were these productions. “When this administration started two (2) years ago, we dedicated our efforts to the promotion of Panama in the exterior with various strategies which have obtained excellent results, while the analysis on the travelers’ interests was performed. We wanted to be sure that our campaign was well focused.

 

We are satisfied with the final outcome and I have no doubts about the impact it will have. It will place Panama in the mind of those travelers that are looking for an exotic and different destination” indicated Shamah.

 

The private sector, represented by the Panamanian touristic guilds, showed satisfaction with the new campaign and the positive impact that will bring for the tourism in the country, thanking the ATP for the effort performed in the creation of a worldwide advertisement campaign in order to promote effectively our country. 

 

The production of the campaign was in charge of the also Panamanian, Voltage Productions, who achieved to caught the essence of Panama in their shots and post-editing work, capturing in each of the different versions of what Panama sells, with an extraordinary movie-like quality.

The commercials can be seen in the social network sites of the ATP:

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Certified Tourism service providers will help support a much better experience for tourists visiting Panama

A missing element in tourism sector in Panama has been supporting tourism with exceptional service until now.  ATP and  University of Panama have teamed up to help enhance tourist experience with trained and certified work force graduating from University Of Panama.    Autoridad Turismo Panama has succeeded in providing scholarships to students interested to study in tourism industry.  Panama now has certified tourism graduates.   Successful graduates will provide a fantastic experience to tourists visiting the country so to help bring those tourists back  again and again. 

The “Tourism Service Certification” focuses in training, the awareness, and coaching in order to improve the capacity, service and quality of the tourism service in general, started a few of days ago. This certification is part of the program “Sabor Nacional” (National Flavor), sponsored by “Cerveceria Nacional” and the National Government.

 

The program, which is designed to boost the objectives of the Sustainable Touristic Development Master Plan 2007-2010, of the “ATP” (Tourism Authority of Panama), grants one thousand scholarships that cover 100% of the educational costs. The University of Panama will be in charge of the selection process, and is the institution that will also be in charge that requirements for this Certification are fulfilled.

 

The participants of this project must be at least 18 years old, must have completed their high school education and have available time to attend 160 hours of in-classroom education and training.

 

A delegation of the Tourism Authority was present in this new session of the program that the students of Cocle started. Yinela Yero, Ambassador of Tourism and Queen of the Metropolitan Carnival, pronounced a few words and highlighted the initiative of Cerveceria Nacional and the ATP for believing in the tourism sector and making this type of certification an aid in the creation of new jobs, besides the fact that it strengthens the tourism businesses. These types of actions constitute a tool for economic and environmental developments, from which Panama has been able to take advantage of over the countries of the region. This initiative seeks to provide the tourists with a good quality service in accordance with our current growth.

 

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Tourism

Panama initiates formal dialogue with German airline

Although the German airline Lufthansa was expected to arrive in Panama back in 2010, it is not until now that formal negotiations between the airline and Panamanian authorities will begin.

Last week, the Tourism Authority of Panama (ATP) sent a formal invitation to the directors of the company, inviting them to learn more about the country and the expansion currently taking place at the Tocumen International Airport.

An important step in the process is the alliance that Lufthansa could establish with Panamanian airline Copa, with the aim, through the hub at Tocumen, of allowing the German company to reach markets in Latin America that are currently not covered.

Last year, Lufthansa carried 60 million passengers, 5 percent more than in 2009.

If the arrival of Lufthansa to Panama is formalized, it would join another German company, Condor, which has been offering a weekly flight between Frankfurt and Panama since November 2010.

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ATP y Tocumen S. A. lanzan servicio al Turista

ATP y Tocumen S. A. lanzan servicio al Turista

NOTA DE PRENSA

A través de línea 311

 

De ahora en adelante los turistas podrán exponer sus inquietudes, denuncias e inclusive, solicitar información gratuitamente a través de la línea 311. La Autoridad de Turismo Panamá y Tocumen S.A. realizaron el lanzamiento oficial de este nuevo servicio para los turistas, que garantizará una respuesta rápida y eficaz para cada una de estas necesidades.

 

El sistema 3-1-1 es una herramienta confiable y segura que le permitirá al usuario, mediante un número de caso, dar seguimiento, obtener información y el estatus de la queja o solicitud; además, se cuenta con agentes que confirmarán la solución del caso.

 

“Este sistema es parte del mejoramiento de servicios al turista por los que hemos venido trabajando durante esta administración. Queremos asegurarnos que quienes nos visitan se sientan ciento por ciento satisfechos con sus vivencias en nuestro país”, aseguró Fernando E. de León de Alba, Sub Administrador de la ATP.

 

Pensando siempre en el bienestar de nuestros pasajeros tanto nacionales como internacionales; en el Aeropuerto Internacional de Tocumen no solo seguimos creciendo, desarrollando, elaborando, hoy….damos un paso más al progreso del país y aportamos con esa misión de tener un contacto más directo con el consumidor y sus necesidades, en unión con ATP y la línea 311, atenderemos de manera más personalizada, dijo Juan Carlos Pino, Gerente General del
Aeropuerto Internacional de Tocumen.

 

El Sistema 311 es administrado por la Autoridad Nacional para la Innovación Gubernamental, entidad autónoma estatal a la que se le ha confiado la tarea de modernizar el Estado panameño. Por parte del Ingeniero Eduardo E. Jaén, Administrador General de la AIG, indicó que: “esta herramienta demuestra los esfuerzos del Gobierno Nacional por brindarles servicios de calidad a los turistas que visitan nuestro país y que tienen potencial de inversionistas gracias a la experiencia de la Administración Martinelli.” Este gran apoyo le permitirá a las instituciones gubernamentales mejorar significativamente la calidad de los servicios que ofrecen.

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Panama's Tourism Has Seen a Boom Beyond Panama City And Into the Rural Areas

 Panama is truly on a the radar for being one of the fastest growing tourism  attractions   in the world.  The invasion of major hotels and building of more than 43 hotels here in Panama City is a proof that that the big boys in the industry, such as Hilton, Holiday Inn, Sheraton, Ritz Carlon and others have done the research and
are taking calculated risks to invest in Panama.   The bigger question is what to do with all these tourists when they arrive to Panama City and wish to travel beyond the city glamor.  Panama City is a great destination but most tourists will want to experience Panama beyond Panama City.

"Panama has much to offer to tourists who want to have a rural experience, and local flavor of Panama.  Panama is working very fast and hard to create a bridge between Panama City and the beautiful provinces which will eventually become true destinations for tourists.  This   increase  in tourist demand for destinations outside Panama City is  evident in increase in the supply of hotels in highly attractive areas of the country such  as Pedasi, Panama.  Pedasi  has some of the most beautiful, raw beaches in the world.   As the demand for hotels  increase in the interior of the country and because of this demand, the small hotel industry is growing with great support from the authorities in Panama.
 
 We are already seeing the growth in tourism  is    causing a huge economic and labor injection to other provinces outside Panama City  reported a source at ATP.  This is truly a welcome news to the locals and labor force .     The demand is being felt  in Boquete as the hotels there are reporting more than 75% occupancy.   

Cocle province remains the most attracting to investment in tourism.  Cocle recorded $ 34,940,536 in investments, and that is mostly owed to the inauguration  of  Hotel The Bristol Buenaventura with 132 room occupancy. According to office of records at Ministry of Tourism (ATP) in Panama City, Panama.  Panama investment in the interior of the country was  some $ 48,649,024 in hotels, hostels and bungalows. This  represented an increase of 62% over 2009.  2011 shows no sign of slowing and it is expected that as Panama City's  increase in the hotel room capacity is in parallel growth to hotels   in the most tourist attraction provinces in the country.  

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